This guide is a free introduction in how to get users.
A surprising number of startups have changed their marketing priorities — and even pivoted their product — after reading this guide, saving them months of failed experiments. We hope the investment is as worthwhile for you.
The docs should take about an hour to read through and another 2-4 hours if you decide to make the deliverable at the end.
Docs
Introduction
Growth Strategy
The Who: Your Target Persona
The Why: Bad Alternatives (& Value Props)
The How: Acquisition Channels, Buyer’s Journeys, and Samples
Growth Loops
Deliverable
Your First Growth Strategy
More Resources
The USERS Growth Framework
High-level Growth Approach
RICE Prioritization
Value Props Project