• Goal: Words, Magic Moment, Channels, Problem Click
• Intro:
• Thanks for jumping on (some individual characteristic that's related to them)
• I’m NAME, I'm on the growth team working with PRODUCT and I want to know more about your experience so we can share what PRODUCT is doing well and figure out possible opportunities.
• I'll be asking a lot of questions and follow up questions. But let me know if you want to interrupt or have something different to say
• Transition:
• What do you do?
• How did you find us?
• How specifically?
• Can you show me the exact tweet or email that got you on board?
• Do you remember what exactly you were doing before you found us?
• Blurry screen
• Problems: Time spent?
• 1-2 hours a week
• What did you do after? Did you join the waitlist?
• How was the onboarding process? Did you sign up?
• When did you first use PRODUCT?
• When did the process of using PRODUCT click for you?
• How did you solve this problem before?
• What were you using before PRODUCT?
• What were the problems with that solution?
• What were the implications of that problem? (What were the consequences of not solving the problem?)
• When did you first realize you needed to solve [their problem]?
• What did you do next to solve the problem?
• What kind of solutions did you try? Or not try? Why or why not?
• Have you talked about PRODUCT to anyone before?
• Do other people in your life use PRODUCT?
• Ask for an intro
• Have you talked about it before?
• What did you say when you talked about it?
• What type of people have you recommended PRODUCT?
• How do you hear about SIMILAR PRODUCTS?
• Can you tell me about the last time you HAD A PROBLEM PRODUCT SOLVES?
• What did you do to fix it?
• Have you starting using any new SIMILAR PRODUCTS recently?
• What was the SIMILAR PRODUCT?
• How did you hear about it?
• How did you make sure we were worth pursuing?
• Do you look up reviews? look for recommendations?
• Was there anything that made you hesitate to use PRODUCT?
• Tell me about the last time you used PRODUCT.
• Has there been anything frustrating with using PRODUCT?

Miscellaneous

• Other good questions to ask