×

Template: User Interview Questions

  • Goal: Words, Magic Moment, Channels, Problem Click
  • Intro:
    • Thanks for jumping on (some individual characteristic that's related to them)
    • I’m NAME, I'm on the growth team working with PRODUCT and I want to know more about your experience so we can share what PRODUCT is doing well and figure out possible opportunities.
    • I'll be asking a lot of questions and follow up questions. But let me know if you want to interrupt or have something different to say
  • Transition:
    • What do you do?
  • How did you find us?
    • How specifically?
      • Can you show me the exact tweet or email that got you on board?
    • Do you remember what exactly you were doing before you found us?
      • Blurry screen
        • Problems: Time spent?
          • 1-2 hours a week
    • What did you do after? Did you join the waitlist?
    • How was the onboarding process? Did you sign up?
    • When did you first use PRODUCT?
    • When did the process of using PRODUCT click for you?
  • How did you solve this problem before?
    • What were you using before PRODUCT?
    • What were the problems with that solution?
    • What were the implications of that problem? (What were the consequences of not solving the problem?)
    • When did you first realize you needed to solve [their problem]?
    • What did you do next to solve the problem?
    • What kind of solutions did you try? Or not try? Why or why not?
  • Have you talked about PRODUCT to anyone before?
    • Do other people in your life use PRODUCT?
      • Ask for an intro
    • Have you talked about it before?
    • What did you say when you talked about it?
    • What type of people have you recommended PRODUCT?
  • How do you hear about SIMILAR PRODUCTS?
    • Can you tell me about the last time you HAD A PROBLEM PRODUCT SOLVES?
      • What did you do to fix it?
    • Have you starting using any new SIMILAR PRODUCTS recently?
      • What was the SIMILAR PRODUCT?
      • How did you hear about it?
  • How did you make sure we were worth pursuing?
    • Do you look up reviews? look for recommendations?
    • Was there anything that made you hesitate to use PRODUCT?
  • Tell me about the last time you used PRODUCT.
    • Has there been anything frustrating with using PRODUCT?

Catch All: Any feedback or any questions I should have asked?

Miscellaneous